Insights / Mindset
Scratching the Surface · Mindset

'Playing to Win' vs. 'Playing to Not Lose'.

Watching the titanic battles of the Australian Open, a friend's offhand comment stuck with me — and it explains far more about pressure than the scoreboard ever does.

Swap in your own tennis imagery — a court, a serve, or an Australian Open shot.

As the Australian Open has been on over the last couple of weeks, I've found myself recalling conversations with friends over the years — watching the titanic battles of Nadal v Djokovic, Federer v Murray and many more. The fury and the power on court were fascinating; but more fascinating was the somewhat 'yo-yo' dynamic of the game. Momentum shifted set to set, game to game, second to second. And I remember a friend saying:

Their fear of losing is driving them more than their desire to win.

Let's unpack that comment.

The psychology of winning vs. avoiding loss

One explanation is the differing mindsets we fall into depending on our position. When we adopt a 'play to win' mindset, the behaviours we engage in are often:

On the other hand, adopting a 'play to not lose' mindset, we might observe the following:

I won't cover it in depth here, but you may notice this language is congruent with David Rock's (2008) SCARF model, which proposes we are always prone to five ego threats — to our Status, Certainty, Autonomy, Relatedness or Fairness — and that we can engage in behaviours that move us either towards or away from our ultimate goals. It helps explain what people may be running away from when they find themselves in a winning position: mainly a threat to status. "What if I lose?"

A badminton final, and five points I'll never forget

I remember, in my early days as a badminton player, reaching the U16s club championship final at just 14 years old. It meant everything to win that trophy. I found myself 20–17 up in the final — first to 21 the winner — with three match points to take the championship.

And I lost. 20–22. Five points in a row.

What happened? Looking back, it's simple: I changed my strategy. I started playing not to lose — trying desperately not to make a mistake. By the time my opponent had a match point, my head had already gone.

But there's good news here. That experience drove me. I dusted myself off, took a good hard look at myself, and came back to win that U16 title for the next two years running.

Some questions to reflect on

We can learn so much when we lose.
But only when we play to win.

Originally published on LinkedIn →

Mindset Tennis Performing Under Pressure

Mathew Gifford

Performance Psychologist · AMP

AMP is the working practice of Mathew Gifford — turning self-awareness into a reliable instrument for leadership, team and cultural change, with the same rigour the work was born from in elite sport. Based in Switzerland, working across Europe and globally.

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